Management-10

1.       E-marketing are divided into-

-          Business to Business e-marketing

-          Business to consumer e-marketing

-          Consumer to consumer e-marketing

2.       The 3p’s in marketing fields are-

-          People, Process and physical evidence

3.       F- Raypot and Jawosky (2001) suggest that the following 7 C’s to create a website-

-          1. Context

-          2. Content

-          3. Community

-          4. Customization

-          5. Communication

-          6. Connection

-          7. Commerce

4.       Relationship marketing strategies extends beyond the 4 p’s i.e. product, price, place and promotion

5.       Full form of KAM is –

-          Key account management

6.        Markets can satisfy customers needs and wants through 6 types utility –

-          They are-

-          Form Utility

-          Time Utility

-          Place Utility

-          Possession Utility

-          Information Utility

-          Service Utility

7.       In the client oriented marketing philosophy of the 1990’s. The 4 Ps can be translated into 4 C’s of marketing. This are-

-          Product – Customer needs and wants

-          Price- Cost to user

-          Place- Convenience

-          Promotion- Communication

8.       Who said , ‘ A product is anything that can be offered to a market to satisfy need’-

-          Kotler

9.       Products  are 3 levels-

-          1. Core Product 2. Tangible Product 3. Augmented Product

10.   Tangible Products are 5 characteristics-

-          1. Styling 2. Features 3. Quality 4. Packaging 5. Branding

11.   The 4 stages of product life cycle are-

-          1. Introduction 2. Growth 3. Maturity 4. Decline

12.   Product’s  pricing goals can be divided into-

-          1. Profit Oriented

-          2. Sales Oriented

-          3. Status Quo

13.   Three types of pricing policy are-

-          1. Cost based pricing

-          2. Demand based pricing

-          3. Competition based pricing

14.   Three types of strategies or techniques can be adopted for pricing any product or service-

-          Average Cost pricing

-          Market penetration

-          Find niches

15.   Bryson suggests 3 strategies for market segmentation-

-          Undifferentiated marketing

-          Differentiated marketing

-          Co centered marketing

16.   Raja Rammohan Roy library foundation (RRRLF) ‘s slogan is –

-          Books for the millions at their doorsteps

17.   Digital divide means –

-          Gap between Information haves and information haves nots

18.   Growth Vs obsolescence of literature model was developed by-

-          Egghe

19.   Important  approaches of cost analysis are-

-          1. Cost effectiveness

-          2. Cost benefit

-          3. Cost Utility

-          4. Cost feasibility

20.   Full form of PEAK is-

-          Pricing Electronic access to knowledge

21.   Full from of IPRO is-

-          Indian Reprographics Rights Organizations

22.   Various types of leadership theories are-

-          Great man theory

-          Trait theory

-          Behavioral theory

-          Situational theory

-          Contingency theory

-          Life cycle theory

-          Path goal theory

-          Continum of leadership and likert’s systems 1,2,3,&4

23.   Laissez Faire means-

-          ‘Allow to act it is also called free Rein or theory L Leadership

24.   Managerial Grid theory developed by-

-          Robert Blake and Jana Mouton

25.   Situational theory developed by-

-          Paul Harsey and Kenneth Blanchard

26.   Full form of LEAD-

-          Leader Effectiveness and Adaptability Description

27.   Who developed LEAD-

-          Hersey and Blanchard

28.   Hawthorne studies were carried out by George Elton Maya at the Hawthorn works of the Western Electric Company in Chicago between 1924 to 1927

29.   Who developed Goal Setting Theory-

-          Edwin Locke

30.   Who wrote, ERG theory of needs-

-          Clayton Alderfer

31.   Who wrote, The human side of enterprise-

-          Douglas McGregor’s